rastobil, thanks for the answer. I think I got my answer, in the sense of that I have upgraded to 8.2.4.2 but I may have not realised that the TV was seeing HDR content even before (no need to force anything via the echo command or from the menu).
I have a Samsung QE65Q6F (not the new N), a Yamaha RX-A3070 and all the cables are at least HDMI 2.0. I have Matrix or John Wick in 4K HDR and both are reporting well on TV (HDR and UHD).
If I try to force '444,10bit', I'm getting a black screen, unsure why.
As far as I know, the panel is 10bit capable.