If you flashed a ROM built from boot FIPs with the wrong acs.bin for the RAM in the box (acs.bin has the RAM timing data) the early boot stage will not be able to reach the point where u-boot loads; so it errors and cycles to try again (ad infinitum). To get past this you need to prevent the eMMC being detected, because if it's detected, it's used. The "nice" ways to override the boot logic are an Amlogic SDIO debug board (almost nobody has one) or custom HDMI dongle (almost nobody has one) or you need the "less nice" shorting pins on the eMMC chip method. It's ugly but it temporarily disables eMMC and the boot logic then looks for u-boot on an SD Card or USB stick.
The next steps involve experiments with shorting the correct pins and different u-boot(s) on SD cards so basically you need to UART hooked up to see what works and what doesn't work. It's fiddly but not actually that complicated once you mentally get over the idea of stuffing a screwdriver into your expensive cicruit board