It fails at the second stage of boot (BL2) and never reaches the third stage (u-boot) where vendor u-boot versions for Android have support for flashing with Amlogic burning tool etc. implemented. Possible causes:
a) You flashed a ROM image built with the wrong RAM timing data, triggering reset.
b) The eMMC chip on the board is failing and boot fails because more data cannot be read, triggering reset.
It's fiddly to recover from this situation as the first stage (BL1) always attempts to load BL2 boot from eMMC first, and in your case BL2 is found but then fails (boot loop). The couple of times I had to self-recover from this scenario I've shorted pins on the eMMC chip with a small screwdriver to disable the chip at power-on to ensure BL1 does not find BL2 code on eMMC, allowing it to be found on an SD card. I've then experimented with various LE images for GXL/GXM boards until I hopefully find one with compatible RAM timing so that boot reaches Linux userspace or at least the u-boot console; where I can run commands to erase the eMMC device ensuring the board will alway boot from SD card, which gives me a start point for further recovery.
For me the next stages are then simple because I'm only interested in booting LE and LE boot code can be flashed to both SD card and eMMC storage. Restoring Android ROM's is trickier because LE images use upstream u-boot which doesn't support proprietary stuff like Amlogic burning tool, and ROM files are packaged using proprietary tools that modern Linux doesn't support, and boot code in the images (once tools are found to extract/dump it out) is designed only for eMMC installation so you cannot test it easily from SD cards. Nothing is unsurmountable, but it becomes fiddly, there is no simple HOWTO guide writen up in the wiki, and most users do not have the aptitude for figuring things out themselves. I can't speak for others, but I'm not that interested in trying to spoon-feed instructions on this as it's never fun. If you do have the right aptitude; there's enough info and hints above ^ for you to make progress.