Generic uses a different install flow to ARM SoC boards like Raspberry Pi where you write the image direct to boot media. Generic expects to boot from an install USB which installs LE to a formatted (as anything) spare storage device; normally an internal drive but can also be another USB stick. You've written the installer to the target device, but the installer cannot install to itself when its the active boot device (and there are correctly no other devices to install-to found). The workaround is to interrupt boot at the syslinux stage and type 'run' instead of booting into the installer; the 'run' (from USB) mode should expand the storage partition to 100% size and then boot into Kodi. You end up at the same destination but having taken a different route.
Thank you! Working now. Thank you for your time and expertise.