Since I've been struggling with the same issue, here are my "insights":
* based on the diagram from 3.3. Remote Control I would say: LIRC (the daemon) is not part of the picture for the PS3 Bluetooth Remote
* despite the documentation stating that lircrc is being read, I didn't find any reference to it in the eventlircd source code
* using evtest /dev/input/... shows that holding down a button does not generate repeat events
* eventlircd seems to only filter repeat events but does not generate them
I've opened a bug report here: Feature Request: Generate repeat events for devices which only do press & release · Issue #4 · OpenELEC/eventlircd · GitHub
So, now I can either stop eventlircd to get the key repetitions to work (since the remote will then be handled as a keyboard) but with most of the keys dead since their key/scan codes are above the magic number of 128 plus I have to do the key assignments manually or I can use eventlircd with all the buttons properly assigned but no key repetitions.